Column Arts Agency Art Public Relations (PR) Project // Made In Germany Exhibition

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Client Name:

Holistic Boogie Coasters

What Do They Do:

Holistic Boogie Coasters (HBC) are a London-based art agency that organises art events and exhibitions, promoting the work of up-and-coming fine artists.

In November 2012 HBC organised their first exhibition called Made In Germany, which brought six incredible German painters to show their artwork in the UK.

After finding out about Column Arts Agency’s Art Public Relations (PR) service online, HBC asked us to help them to create a buzz about Made In Germany.

Project Brief:

Column Arts Agency were asked to build Made In Germany’s online following via social networking accounts – setting-up Facebook / Twitter accounts and a blog, which were to be updated at least twice a day.

We agreed to distribute three mailshot campaigns containing Made In Germany branding and information about the exhibition to key arts-based media, advertising and publishing contacts.

We were also called upon to contact key media contacts, co-ordinate interviews with the artists and to document any press coverage.

Achievements:

The exhibition and PR campaign were a resounding success. At the height of the social-networking campaign Made In Germany were reaching around 25,000 people per week on Facebook alone.

We distributed eight mailers that were read in more than 20 countries around the world by a hell of a lot of people and Made In Germany was covered in around 15 publications both online and in print.

Around 200 people signed-up to be on the guest list on the opening night, and number of the displayed artworks were sold that evening.

Column Arts Agency also organised photographic coverage of the Made In Germany private view event and the workshop run by exhibiting artist Michael Peltzer for students from The German School London.

HBC has now asked us to quote for an exciting new project that will be happening in the near future.

Quote:

A delighted Ulrich Jaerkel said: “After having conducted quite an amount of research (online and personal contacts) to find the right PR agency we decided to hire Column Art Agency for our art exhibition Made in Germany.

“Not only because the proposed PR strategy matched our vision but we also felt that the quoted fee was reasonable and fair.

“Looking back at a successful event, we are now glad that we made the right decision. It was a pleasure working with Column Art Agency while they delivered on all promised aspects. They were professionally flexible on additional requests that came up during the build-up.”

"It was a pleasure working with Column Art Agency while they delivered on all promised aspects. They were professionally flexible on additional requests that came up during the build-up." : Ulrich Jaerkel, Holistic Boogie Coasters.


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